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Architectural Animation & Visuals Heijmans

3D Animation, Architecture, Motion, Motion Graphics, Print

Architectural Animation & Visuals Heijmans

Heijmans

Architectural Animation & Visuals

2015

Construction-service business Heijmans was assigned to reconstruct Het Plein van Leiden; a shopping area surrounded by residential accommodations in the north of Leiden. On time of writing the renovations are in good progress and the area is becoming more vibrant by the day. We were asked by Heijmans to capture the ambience of the neighbourhood through architectural animation & visuals, which resulted in a series of floor plans, interior 3D visuals and cross sections of the houses. These will provide in-depth information for potential buyers.

Architecture and 3D visuals are already a well known combination. We took the opportunity to combine these two into an animation, which will give current as well as future residents insight into the impact on the atmosphere and liveability of the area. This project brought us new challenges, but in the end we managed to make a coherent series; combining 2D and 3D, stills and animation, into one project.

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Convincing your target audience of a product in development, or in this case a complete residential area, brings many challenges. 3D animation will give the viewer spatial awareness of their potential living area and the atmosphere in the neighbourhood.

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