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Technical animation for Xella firewall anchors

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Technical animation for Xella firewall anchors

Xella Fire anchoring

Technical animation

2016

Commissioned by and in cooperation with B2B agency Admix this clear, technical animation came about. Manufacturers Xella and Hebel combined their strengths, resulting in the most secure and practical fire safety measures on the market. These firewall anchors by producer Xella, when combined with aerated concrete wall plates by Hebel, secure the building from fire for at least 360 minutes.

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Focus on the product

This step by step animation reveals the technical side of both wall plate and firewall anchor, and their efficiency during a large fire. The style of the animation focuses solely on the product instead of its surroundings, thus emphasising the main purpose: awareness among customers.

Simulation

3D animation can be used for all types of simulations. This way, each target group can be reached without the product being operational (which is, in case of firewall anchoring, a lot safer). It’s also ideal for products which are in development still!


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