Television Commercial Pathé Thuis3D Animation, Branding, Commercial, Motion
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Television Commercial 2014
Pathé is the biggest cinema chain in the Netherlands. Plus, they launched a video on demand service that allows you to enjoy the latest movies in the comfort of your own home!
With this television commercial Studio Analoog let the viewer know that they can now get the cinema experience at home with the new service Pathé Thuis. We also make it clear in the animation that there is a large selection of premium films on offer, and you can see straight away on which devices you can tune in to Pathé Thuis.
We kept the television commercial as simple, clean and clear as possible. But we couldn’t resist working in some movie nostalgia by applying minimal effects of dust particles and light projection in the first shot. Next to that, you see a transition animation that takes different shots and connects them to a sea of film covers.
Behind the big screen
A ‘behind the scenes’ look at how the Pathé television commercial was shaped into its final result. We’ve split up the animation in different layers, so that you can see what it took to create this broadcasted production of ours.