Customer Journey animation for KCR Rotterdam

Explanation, Marketing, Motion Graphic

Kenniscentrum Cultuureducatie Rotterdam

Customer Journey animation


A customer journey tells the story of a (potential) user of a product or service. Each company has their own unique ‘storyline’ but it is often kept from the customer itself. How interesting would it be if both parties knew what to expect from each other? The Kenniscentrum Cultuureducatie Rotterdam (KCR for short) realised this also, and decided to translate their customer journey into a professional, colourful eye-catcher, in coherence with their identity.

Puzzling with sketches

The creation process of an animation has its own customer journey. In collaboration with KCR brainstorms and sketches took place, leading to a solid ground for the final design and animation. With a pinch of food symbolism their client, schools in Rotterdam, can see how they will collaborate with KCR to pick their own ingredients for a plan custom to their needs. The result was a large selection of visual food (..which left our animators quite hungry.)

For every purpose

The result is an animation with a twist, informing the school about their customer journey through a design in line with the identity of the KCR. The animation can be watched online and offline, through website, social media or a first meeting with the client.

Interested in animation? Click to contact!

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