technical product animation

Client

GF Waga offers an extensive product range of jointing technology for gas and water applications. They are durable, safe, maintenance-free and cost-efficiently products used globally for transport lines, distribution lines, house connections and service lines.

Product

The MULTI/JOINT® 3000 Plus is a ingenieus cast iron fitting to repair pipes in gas or water supply networks without needing additional tools. This cast iron fitting has a clamp and seal system which comes into effect when the bolts placed are tightened. This makes it a quick, safe and simple solution.

The goal

The goal of this project was to produce a snappy product animation that fits within the branding of GF Waga. It needed to provide information, give insight on how the product works and emphasize its benefits. The animation needed to be usable for both explanatory purposes and marketing/sales purposes to convince the target audience of B2B customers.

Our solution

For this animation we wanted to give an aesthetic, modernised feel to a technical product animation. By combining the dark background with the right lighting and set up, we highlighted the benefits while giving a fluent feeling to the visualisation. With additional layers of short text and explanatory graphics we let the animation speak for itself without the need of a voice-over. In addition to the full length animation we produced high resolution stills with a transparent background that GF Waga was able to use for all kinds of expressions.