Motion tracking animation Desktab

Swipespot

Motion Tracking Animation Desktab 

2013

Swipespot is a brand that focuses on designing tablet stands (holders), coupling retail and the web. The Desktab is a compact product that can be provided with a tablet and customisable branding. Additionally, the Desktab can be provided with a pin terminal so that, for example, in-store products can be ordered. Let’s say that the product you want to buy isn’t in stock at that moment. The Desktab can give you the option of next day home delivery of the product.

Our animation has helped explain people about the practicality (necessity) of using tablets in retail, at fairs and in public spaces. This is largely due to the rise of internet sales and the current economic climate.

We chose to shoot the main part of the video by hand, to create a realistic look and feel. Because the Desktab was still in production at the time, we completed the video by adding custom 3D animation. With the help of motion tracking a third sketch layer was added, showing the viewer the possibilities, usp’s and applicability of the product.

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Mash up

Watch, as we combine real life footage, stabilising, motion tracking, modelling and compositing to visualise this animation for the Swipespot Desktab by Studio Überdutch.