Ahoy InfraTech
promotional animation
Client
Ahoy Rotterdam rents out its building for major events such as concerts and conferences, but also organizes its own productions. The InfraTech conference is one of these internal events. With 5 different themes, small and large companies are represented.
Product
InfraTech is the place to be for the entire Dutch infrastructure sector. This fair, organized by, attracts more than 20,000 visitors to the exhibition hall, where they have the opportunity to social networking and participate in the knowledge program.
The goal
Ahoy Rotterdam was looking for a solution to explain the core of the fair to visitors and exhibitors in an accessible way. This by presenting information to the target group in a visually appealing way. The animation had to be usable on various platforms.
Our solution
The conference is divided into different themes that all represent different segments of the infrastructure. We wanted to create unique animations for each theme and one complete animation that introduces the event.
final result
We made sure that the design of the animation matches InfraTech's corporate identity and website. by giving it a recognisable look & feel.
process
Infrastructure is more than roads and cars; it's about smart connections between available and new knowledge, combined in innovative projects. That is why the storyline of the animation had to show the various components within the infrastructure sector. We combined this with a colorful, sleek design that depicts situations from land to water.
outcomes
The animation was used for promotional purposes on various social media platforms. The separate parts were also used for other digital designs and prints.
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