Rhenus Americas network

brandvideo with animation

Client

Rhenus Logistics is a globally active logistics service provider. Rhenus is a future oriented partner with worldwide possibilities and several in-house assets. Even though Rhenus is a huge, global company with many employees and locations, it still has a personal approach.

Product

Rhenus is currently present in 8 American countries utilizing a comprehensive network of 22 offices across North and South America. Together with Rhenus we created the conceptual plan to put Rhenus on the map in the Americas by enlightening their usp's.

The goal

It was important to visualize the brand identity of Rhenus. Therefore, for every USP a scene was created that embodies that feature. For example, the globe scene shows Rhenus’ worldwide possibilities and the transitions between vehicles represent the in-house assets.

Our solution

To keep it authentic and personal the footage was shot at locations in the Americas. We combined this by using a modern and innovative look & feel. Besides the full length animation we collaborated with Rhenus on a strategy to determine which additional deliverables were needed to reach their goal.

final result

To keep the look & feel inline with the branding of Rhenus, we based the look & feel on the previously created LCL animation video. With this design we want to show the reliability and future oriented approach of Rhenus.

process

Together with Rhenus we did research on the visualisation of every usp. From the briefing we created mindmaps that highlight all features and transformed this into several scenes.

outcome

Based on the full-length animation, two social shorts of approximately 30 seconds were delivered that are used (in a campaign) on social media. The animations are used on the website, in presentations and during conferences. In addition, stills and printable image material was provided for specific targeted purposes.

Every project asks for a unique approach and solution. Let's have a talk and discuss what we can do to help you!

+31 (0)10 891 0326

info@studioanaloog.nl

projects

transit arrow white

A selection of our projects that we makes us and our client proud

Showmax

Showmax

No items found.
transit arrow white
Showmax

The Dutch Railways (NS)

Social media graphical components

No items found.
transit arrow white
Social media graphical components
No items found.
transit arrow white
Fokker Services rebranding

Check out our projects and get inspired by our design, branding and website portfolio, and ideas.

All projects

transit arrow white