Rhenus Americas

brand video with animation

client

Rhenus Logistics

Subject

Rhenus Americas

our roles

Research

Storytelling

Concept Design

Production

Audio

Marketing strategy

techniques

Video with animation

solutions

Full length animation

Social shorts

Stills

Client

Rhenus Logistics is a globally active logistics service provider. Rhenus is a forward-looking partner with global opportunities and various assets in-house. Even though Rhenus is a large, global company with many employees and branches, it still has a personal approach.

Product

Rhenus currently has offices in 8 U.S. countries using an extensive network of 22 offices in North and South America. Together with Rhenus, we created the conceptual plan to put Rhenus on the map in America by highlighting their USPs.

The goal

It was important to visualize Rhenus' brand identity. That's why a scene was created for each USP that embodies that characteristic. For example, the globe scene shows Rhenus' global capabilities and the transitions between vehicles represent the assets.

Our solution

To keep it authentic and personal, the real life footage was shot at locations in America. We combined this with a modern and innovative look & feel. In addition to the full animation, we worked with Rhenus on a strategy to determine which additional deliverables were needed to achieve their goal.

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final result

To keep the look & feel in line with Rhenus' branding we based it on the previously made LCL animated video. With this design, we want to show Rhenus' reliability and future orientation.

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process

Together with Rhenus, we investigated the visualization of each usp. From the briefing, we created mind maps that highlight all features and converted this into different scenes.

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outcomes

Based on the full animation, two social shorts of approximately 30 seconds were produced that are used (in a campaign) on social media. The animations are used on the website, in presentations and during conferences. In addition, stills and printable images were provided for specific targeted purposes.