Rhenus Americas
brand video with animation
Client
Rhenus Logistics is a globally active logistics service provider. Rhenus is a forward-looking partner with global opportunities and various assets in-house. Even though Rhenus is a large, global company with many employees and branches, it still has a personal approach.
Product
Rhenus currently has offices in 8 U.S. countries using an extensive network of 22 offices in North and South America. Together with Rhenus, we created the conceptual plan to put Rhenus on the map in America by highlighting their USPs.
The goal
It was important to visualize Rhenus' brand identity. That's why a scene was created for each USP that embodies that characteristic. For example, the globe scene shows Rhenus' global capabilities and the transitions between vehicles represent the assets.
Our solution
To keep it authentic and personal, the real life footage was shot at locations in America. We combined this with a modern and innovative look & feel. In addition to the full animation, we worked with Rhenus on a strategy to determine which additional deliverables were needed to achieve their goal.
outcomes
Based on the full animation, two social shorts of approximately 30 seconds were produced that are used (in a campaign) on social media. The animations are used on the website, in presentations and during conferences. In addition, stills and printable images were provided for specific targeted purposes.
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