Rhenus Americas

brand video with animation

client

Rhenus Logistics

subject

Rhenus Americas

our roles

Research

Storytelling

Concept Design

Production

Audio

Marketing strategy

techniques

Video with animation

solutions

Full length animation

Storytelling

Stills

Client

Rhenus Logistics is a globally active logistics service provider. Rhenus is a future-oriented partner with global capabilities and diverse assets in-house. Even though Rhenus is a large, global company with many employees and branches, it still has a personal approach.

Product

Rhenus currently has operations in 8 US countries using an extensive network of 22 offices in the Americas. Together with Rhenus, we have drawn up the conceptual plan to put Rhenus on the map in America by emphasizing their USPs.

The goal

It was important to visualize Rhenus' brand identity. Therefore, a scene was created for each USP that embodies that characteristic. For example, the globe scene shows Rhenus' global capabilities and the transitions between the vehicles represent the assets.

Our solution

To keep it authentic and personal, the real life footage was shot on locations in America. We have combined this with a modern and innovative look & feel. In addition to the full animation, we worked with Rhenus on a strategy to determine what additional deliverables were needed to achieve their goal.

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Final result

To keep the look & feel in line with the Rhenus branding, we have based it on the previously made LCL animation video. With this design we want to show the reliability and future orientation of Rhenus.

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process

Together with Rhenus, we researched the visualization of each usp. From the briefing we made mind maps that highlight all features and converted this into different scenes.

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Outcomes

Based on the full animation, two social shorts of approximately 30 seconds have been produced that are used (in a campaign) on social media. The animations are used on the website, in presentations and during conferences. In addition, stills and printable images were provided for specific targeted purposes.