Hebel aerated concrete

explainer animation


This project was commissioned by and in cooperation with b2b agency Admix. With over 7,000 employees, Xella Group is one of the leading, internationally operating solution provider of building and insulation materials. Xella is one of the world‘s largest manufacturers of autoclaved aerated concrete and calcium silicate units.


Manufacturers Xella and Hebel combined their strengths, resulting in the most secure and practical fire safety measures on the market. These firewall anchors by producer Xella, when combined with aerated concrete wall plates by Hebel, secure the building from fire for at least 360 minutes.

The goal

Xella needed two animations. One on fusion anchoring  with an informative character that emphasizes the montage and working mechanism of the product in case of a fire. The second on heat accumulation with a informative and activating character. 

Our solution

We created a technical animation that reveals step by step both the technical side of both wall plate and firewall anchor and their efficiency during a large fire.

final result

The style of the animation focuses solely on the product instead of its surroundings, thus emphasising the main purpose: awareness among customers.


By using 3D animation, we could create an accurate and realistic visualisation of the simulation.


With the animation Xella was able to reach their target audience without the product being operational.

Every project asks for a unique approach and solution. Let's have a talk and discuss what we can do to help you!

+31 (0)10 891 0326



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