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Garcia x Radygo film

Marketing, Motion Graphics, Promotie

Garcia x Radygo

Marketing video innovative product

2019

We live in a world where we are connected 24/7, and devices like smartphones and smartwatches are common. While we use these devices everyday, most of the time we are not aware of the harmful radiation. Fashion brand Garcia introduces the Radygo Smart Collection , a collection of garments with an integrated Radygo Smart Pocket®, protecting you from this radiation.  An innovative product, applied to a pocket, blocking harmful radiation while staying connected.

A combination of animation and video

Garcia’s brand direction and marketing strategy has been developed by Superlarge. An important element of this strategic direction is a video being used in multiple channels, on the website, as a part of the campaign and instore. This video explains the function of Radygo and shows the importance of being protected from radiation. To combine the best of both worlds we developed this video with animation in cooperation with Blickfanger.  

Reach your target audience

Video is an unmissable part in a successful set of marketing tools, especially as an integral part of a campaign. By applying the same look and feel that has been used in the rest of the campaign we created a recognisable and understandable way to explain the innovative nature of the product.

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