Garcia x Radygo Smart Collecte
promotional animation
client
Garcia & Radygo
techniques
Client
Garcia is a jeanswear brand that believes in a lifestyle that puts joy above all else, a joy that is shared with others. They make jeanswear for men, women, teens and children and inspire them to live their best lives together. Radygo creates products that protect the human body against radiation.
Product
Fashion brand Garcia has introduced the Radygo Smart Collection, a collection of garments with an integrated Radygo Smart Pocket®, which protects you against this radiation. An innovative product, applied to a bag, that blocks harmful radiation while remaining connected.
The goal
The purpose of this project was commercial. That is why it was important to explain how this product works and why it is so necessary in a world where we are connected by our devices 24/7. Usually people are not aware of harmful radiation, which is why the commercial is partly explanatory.
Our solution
We have produced an animated commercial video that shows both the benefits of the collection, but also explains its features and why it was created. Combining video and animation, we show the best parts of the product and have the creative space to explain each part.
Final result
This video explains the function of Radygo and shows the importance of radiation protection . To combine the best of both worlds, we developed this video with animation in collaboration with Blickfänger.
process
By applying the same look and feel as in the rest of the campaign, we created a recognizable and understandable way to explain the innovative nature of the product.
Outcomes
An important part of the campaign strategy was a video that was used in multiple channels, on the website, as part of the campaign and in-store. It was an indispensable part of a successful set of marketing tools.
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Translated with Linguana