Garcia x Radygo Smart Collection
commercial animation
client
Garcia & Radygo
techniques
Client
Garcia is a jeanswear brand that believes in a lifestyle that values joy above all else, a joy that is shared with others. They make jeanswear for men, women, teens and children and inspire them to live their best lives together. Radygo creates products that protect the human body against radiation.
Product
Fashion brand Garcia has introduced the Radygo Smart Collection, a collection of garments with an integrated Radygo Smart Pocket® that protects you against this radiation. An innovative product, applied to a bag, that blocks harmful radiation while staying connected.
The goal
The aim of this project was commercial. That's why it was important to explain how this product works and why it's so necessary in a world where we're connected 24/7 through our devices. People are usually unaware of harmful radiation, which is why the commercial is also partly explanatory.
Our solution
We created a commercial video with animation that both shows the benefits of the collection, but also explains its features and why it was created. By combining video and animation, we show the best parts of the product and have the creative space to explain each part.
final result
This video explains Radygo's function and shows the importance of radiation protection. To combine the best of both worlds, we developed this animated video in collaboration with Blickfänger.
process
By applying the same look and feel as in the rest of the campaign, we created a recognisable and understandable way to explain the innovative nature of the product.
outcomes
An important part of the campaign strategy was a video that was used in multiple channels, on the website, as part of the campaign and in-store. It was an unmissable part of a successful set of marketing tools.
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