How much does a brand video cost?

A full brand animation starts from €10,000 excluding VAT, with multiple versions between €12,500 and €20,000. For a complete concept with film, VFX and shooting days, or when we contribute to an existing production, you receive a price on request, depending on the scope.

How long does it take?

A brand animation takes four to six weeks in 2D and six to ten weeks in 3D. With film added, including shooting days and VFX, allow up to sixteen weeks.

Does a brand video have to be animation?

No. A brand video can be fully animated, fully filmed, or a combination. We choose the form that best suits what you want to convey. If film is involved, we work with a regular video partner and add animation and VFX where it adds something.

Can you develop an existing idea?

Yes. If the concept is already there, for example from your agency, we create the design and execute it. We think along: how we would like to see it, and where it can be improved.

Will the video match our brand identity and campaign?

Yes, that is where we start. We work from your brand identity, campaign visuals and previous videos, so the brand video is recognisable as your brand. Where needed, we develop a visual language for moving images within that identity.

Do you also work for agencies?

Yes. We work under your name or as a named partner, whichever you prefer. For Advario, for example, we did the animation and VFX in a film by Hotel Rebel.

Brand video production

Q: What is the difference between a brand video and a corporate animation?

A corporate animation explains what you do and how. A brand video makes people feel what you stand for and what you want to convey. One is about understanding, the other about recognising and remembering.

Don't tell people what you stand for. Let them feel it.

A bee on a yellow flower, from the sustainability animation for Westfalia Fruit

A brand should be shown, not told

Almost every brand calls itself innovative, reliable or sustainable. Saying it is easy, and that is exactly why it no longer convinces. A brand video has to make people feel that it is true. Otherwise it is just a slogan with music underneath.

What makes a brand strong is often precisely what you cannot see: the technology behind a service, the ambition of a company, the future it is working towards. With animation, or with animation and VFX in live-action footage, we make that visible.

With people, or without

For many brands, the people are the story: their craftsmanship, their dedication, the history they have built together. Then they belong on screen. But not every brand revolves around people. Sometimes an abstract approach is stronger, because it captures exactly the feeling you want to convey.

A brand video can also mark a new chapter, such as a rebrand, a new market or a new direction. It doesn't have to. What always applies: by the end, the viewer should know what you stand for.

3D animation of the Edorado electric boat

Our approach: the role your brand needs

No two brand videos are the same, and neither is our role. Sometimes we are responsible for the concept and the storyline. We then develop it with a video partner and, where needed, a director, copywriter and sound studio, and make sure the idea can actually be made.

Sometimes the idea is already there, for example from your agency. Then we execute it, create the design and think along: how we would like to see it, and where it can be improved. And sometimes we make the entire brand video as animation, from first idea to final frame.

Illustration of a workspace with a desk, computer and red chair

What do you want people to feel about your brand?

Tell us what you stand for and what you want to achieve with it. That is where the conversation starts. You will hear from us within one working day.

Book a call

What sets us apart in brand videos

A brand video stands or falls on how well your identity is translated into images. We are strong at that in three ways.

why us?

Street with an office building in Rotterdam

Every role, from concept to execution

We come up with the concept and roll it out with our partners, we execute an existing idea, or we make the entire video as animation. You choose the role that suits your project.

Visual language rooted in your identity

We translate what you stand for into a visual language of your own. With people when that fits, abstract when that is stronger.

Alex from Studio Analoog testing a VR experience at his desk

Animation and film, seamlessly combined

Where live-action footage carries the story, we add 3D animation and VFX with camera tracking and rotoscoping. That way the animation feels like a natural part of the film.

Four brands and how
they came to life on screen

Fokker Services
REBRAND WITH 3D IN FILM
After its rebrand, Fokker Services wanted to show what the new brand means, for its own people and for the outside world. Together with Blickfänger, who handled the directing, filming and editing, we made a brand video in which 3D animation is integrated into the film footage using motion tracking. The animation tells the story of the brand values, the history and the dedication of the employees. Together, the video and the short versions for social media reached a wide audience, with 30,000 views on YouTube.
Advario
ANIMATION AND VFX FOR A BRAND FILM
Advario wanted to show that it leads the way in the energy transition, without losing sight of the people behind that change. Hotel Rebel produced the film; we did the animation and VFX. For each of the four locations, Rotterdam, Abu Dhabi, Antwerp and Texas, we created dedicated animations, with camera tracking, rotoscoping and holographic visualisations in the film footage. That brings technology and emotion together in one film, for governments, clients and future employees.
Rhenus Americas
BRAND VIDEO WITH LIVE-ACTION FOOTAGE
Rhenus had to establish its brand in a new market: eight countries and 22 offices in the Americas. We translated each of Rhenus's strengths into a scene of its own, and combined real footage from the Americas with animation. A spinning globe stands for the global network, changing vehicles for everything Rhenus transports. The look matches Rhenus's existing LCL animation, so the brand stays recognisable everywhere. There were also two social shorts and stills for print.
The (Any)Thing
VISUALS FOR A NEW BRAND
The (Any)Thing is the world's first on-demand private cinema: you rent a screening room of your own, for two people or a small group. The brand had no visuals yet. Instead of people in a cinema, we chose an abstract image: a mirrored box onto which projection mapping brings the atmosphere of film. That is no coincidence, because in this cinema you are sitting in a box of your own too. The image shows the brand's independent spirit, which you also see in its name: a completely different take on what a cinema is. The isometric 3D animation explains how it works and plays an important role in the first concept location.

What clients say about
working with us and the results

3D-animatie van het elektrische vliegtuig Maeve 01 in de lucht

"Your fantastic artwork helped make our vision understandable! This was extremely valuable in our development process and greatly contributed to securing multiple investment rounds."

Jan Willem Heinen
Co-founder & CEO - Maeve Aerospace

Geanimeerde zero-waste app op smartphones, uit het project met PlusDrie

“We always enjoy working with you! From start to finish, there's excellent communication, clear agreements, and high-quality production. You're constantly contributing ideas to achieve the best possible result, both creatively and technically."

Dave Valk
Designer & Owner - PlusDrie

3D-doorzichtanimatie van een motor in een machine, uit het project met Blickfanger

“By combining your animation skills with our audiovisual expertise, we'll elevate the creative concept to the next level. You'll also deliver the right assets and files on time, and we'll work together to meet the deadline!"

Wouter Kooken
Owner & Creative Director - Blickfänger

Avocado's aan de boom, uit het project voor Westfalia Fruit

"Working with Studio Analoog was impressive! They are true experts in their field. The final product made a huge impact, which we were able to showcase to state officials and important customers."

Jelle Wigboldus
Global Marketeer - Westfalia Fruit

One brand video, internal and external

A brand video works for your own people (who are we) and for the outside world (what do we stand for). From the same production we make the versions you need. Think, for example, of:

Internal. The launch of a new brand or a new direction for your own team.

Website. The main version, where people get to know you.

Events and presentations. A version for the opening of a conference, a trade show or a client presentation.

Social media. Short versions that capture the feel of the brand in a few seconds.

Recruitment. Showing people who want to work with you what you stand for.

Stills. Individual images for print, presentations and the website.

our services

A bee collecting nectar from a yellow flower, with sharp detail of the petals and stamens.

What a brand video costs

With a brand video, the investment varies more than with other animation, because our role differs from project to project. A full brand animation starts from €10,000 excluding VAT.

Brand animation: from €10,000, 4 to 6 weeks in 2D and 6 to 10 weeks in 3D

With multiple versions and deliverables: €12,500 to €20,000

Complete concept with film, VFX and shooting days: on request, up to 16 weeks

Animation and VFX within an existing production: on request, depending on the scope

All prices are excluding VAT. After the intake you receive a fixed price, based on a clear scope. Want to see the prices of all types of animation side by side? Take a look at animation production.

How an enquiry works with us

You will hear from us within one working day. Usually with a few questions, because a budget that makes sense doesn't come from a single email.

After that there are two routes. If you need a number now, we give a rough estimate based on what you have sent us. If you have half an hour, we discuss the project and you then receive a well-founded scope with a matching budget. The second route gives a better answer, and often a different project than you had in mind.

In a hurry? Feel free to call. We do the same the other way round.

How a brand video
comes together at our studio

Briefing

After your enquiry you will hear from us within one working day, usually with a few questions. Then we schedule an introduction. We focus straight away on the content and the context: what needs explaining, to whom, and where will the animation be used? Together we map out where the communication friction lies and which decision you want to speed up, whether that is sales, an investor presentation, onboarding or stakeholder communication. Based on that we make a proposal with a clear scope, timeline and budget, including options for reuse. Once approved, we get started.

Fase concept en storytelling: 3D-illustratie van het team bij een bord met de verhaallijn

Concept & storytelling

We translate the substance into a narrative: what does the viewer need to understand first, what comes next, and how do we build towards the core? This is the phase in which we do the most substantive sparring and lay the foundation for an animation that is logically structured. You receive a fully developed concept with core message, structure and tone of voice.

Kick-off

At the kick-off everyone involved sits at the table. We define the storyline, discuss the inspiration and ask each other questions: we about the content, you about the process. We agree the timeline, fix the feedback moments and agree who has a say and who bundles the feedback. That last agreement is the most important one of the whole project.

Storyboarding

The narrative is worked out visually in a storyboard. You see per scene what will appear on screen, how the structure flows and where the accents lie. An animated storyboard also lets you judge the timing. This is the key moment to steer: changes here are fast and save costs further down the production.

Concept design

We develop the visual style: colour palette, atmosphere, level of detail and what the models look like. This can range from hyper-realistic to abstract, depending on what suits the story and the brand. We present the storyboard, animated storyboard and style frames together in the pre-production presentation, on which you give feedback in one round.

Fase productie: 3D-illustratie van animatoren aan het werk achter meerdere schermen

Production

The scenes are built, animated and rendered. You get an update and a feedback moment every week, from the first camera animation to the final preview. Because the substantive choices have already been made, this phase remains manageable and predictable.

Sound

Music, sound effects and any voice-over are added. This largely determines the sense of professionalism and pacing. Once you approve the final preview, we render the final images and finish the audio mix.

Release

The animation is delivered in the agreed format, ready for use. You choose extras in the proposal: stills, short versions, formats per channel, subtitles and language versions. We also advise on the best use per channel.

Brand video, corporate animation or product video?

Brand video. Makes people feel what you stand for and what you want to convey. It is about identity, not explanation.

Corporate animation. Explains what you do and how, for clients, investors or new employees. Take a look at corporate animation production.

Product video. Sells one product by showing what it changes for the user. Take a look at product video production.

Not sure? We will decide together in the first conversation.