Fokker Services
Corporate brandvideo with animation
Client
Fokker is a name rooted in the history of Aviation. As an independent service provider for the aviation industry, the company is responsible for the supply and repairs of parts used in many different aircraft types throughout the commercial aviation industry.
Subject
Fokker Services has been visually rebranded in 2020. The original recognisable handwritten Fokker logo remains as a part of the new visual brand identity, though it has been used in a different way.
The goal
Fokker Services asked Studio Analoog to visualise and promote the new brand positioning in a cinematic way. To communicate the brand values and core activities we have made a brand movie which, for the first time ever, shows off the rebranded identity. Through the smart combination of film and animation the story of the brands’ history, the inhouse knowledge and the dedication of the employees is told.
Our solution
This was all taken into account during the filming process and Studio Analoog added the 3D animations to the footage. Functioning partly as overlays, these animations show the world of Fokker Services through the eyes of the employees.
Final result
To match the animations with the film the shot footage has been motion tracked and converted into a 3D environment. Using this technique we were able to combine both the camera movements and animations into a believable brand film.
process
We have asked Blickfänger to join us in the realisation of this project. They were responsible for the direction, filming and editing. Together we developed the concept and the story, in which the application of animation as a storytelling tool was set from the beginning.
Outcomes
The animation was implemented internally to inform and get the entire team enthusiastic about the rebrand. Externally, the video was viewed 30.000 times on YouTube and a lot of engagement on social media through the several social shorts we created.
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