LCL shipping

promotional animation

client

Rhenus Air & Ocean

subject

LCL shipping

our roles

Research

Storytelling

Concept Design

Production

Marketing strategy

techniques

3D animation

Video with animation

solutions

Full length animation

Storytelling

Client

Rhenus Logistics is a globally active logistics service provider. Rhenus is a future oriented partner with worldwide possibilities and several in-house assets. Even though Rhenus is a huge, global company with many employees and locations, it still has a personal approach.

Product

Rhenus Air & Ocean offers a specific service within container transport, LCL. This stands for “Less than a Container Load”, which means that a container is filled with goods from several Rhenus customers.

Doel

The purpose of the animation is to create product and brand awareness, explain the service, communicate its benefits and create interest in the service within the target audience. Which mainly consists of logistics managers, CEO's active in automobile, engineering, non hazardous chemicals & electronics within medium company sizes.

Our solution

We have developed a full length video that serves as an informational animation on the Rhenus website. We combined animation with stock video as an accessible and affordable alternative to shooting the footage ourself.

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Final result

This project lends itself well to the use of 3D animation, so we can display the various steps within this fairly complex process well and simply.

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process

We have developed a highly simplified general style with carefully selected realistic models. We have used wire overlays to give more focus to important elements. This also determines the style of the video.

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Outcomes

In addition to the full length animation, we have delivered a medium and short version to each highlight a specific part. Rhenus has used these variants for global sponsored social media campaigns.