FreeTV

streaming service tudum animation

client

FreeTV

Subject

Streaming service Studum

our roles

Research

Concept Design

Production

techniques

3D animation

2D animation

solutions

Website content

Client

FreeTV is a streaming service that offers a premium selection of global scripted series, movies, and miniseries. The service has an attractive and rich range of 52 channels including major Israeli channels, sports channels, movie and series channels, children's channels, entertainment channels and an enormous VOD library.

Product

Together with Plusdrie, we created a 'tudum' (mnemonic as it is technically categorized) for FreeTV. A tudum is the intro that is used in the app when the user starts streaming content. It is the first image and sound that the viewer sees and hears, so the viewer should be enthusiastic about the content.

The goal

The tudum is used on various platforms and therefore had to work for different relationships. The FreeTV logo was familiar with a connecting element (a line) that was already used on and over shot content. This recognisable element therefore had to be reflected in the tudum. In addition, it had to be recognisable and appropriate to the transition to any type of content and branding.

Our solution

We have created a total of 6 seconds of tudum that consists of 2 parts, in a standing and lying version, making this multiplatform usable. The connecting element, the line, animates the overall logo. This gives the whole thing a dynamic, magical, exciting and aesthetic feeling.

final result

Since it's only a total of 6 seconds, it was important that every frame is perfect. That is why the concept phase in this project was very important. Developing the right concept and developing it from 3d to 2d to 3d while it shouldn't be visible was the biggest challenge.

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process

When we work on abstract animation, we often look for physical analogies. References that clarify the feeling we want to convey. This is how we quickly associate a bounce with mass and elasticity. If we can see it, we feel and understand it sooner. By using this in our animations, we make a fictional concept more valuable.