Dutch Railways
social media components
Client
The Dutch Railways is the most important railway company for passenger transport in the Netherlands. It is one of the busiest networks in the European Union. The NS runs around 5,000 trains every day for 1.1 million passengers.
Product
NS remains in contact with travellers in every possible way. NS can now be found on all platforms imaginable; from familiar printing to the latest forms of social media. By using a fixed set of graphic components, all (video) expressions are presented consistently and in one visual language.
The goal
NS produces new video material every week. The content of these videos is very diverse, but always includes the company's core values. In order to create a clear NS identity within this footage, a set of image components has been developed to visually support all NS audiovisual expressions.
Our solution
All video elements must not only be immediately recognisable as NS, but also work in any situation. The starting point of the form study is a design that focuses on the information that is covered, such as names in the lower thirds, topics in the title cards and an activating message in the outro.
final result
When putting together the total package, 2 target groups are taken into account. For the viewer, it is important that elements are recognisable across the board. Design and animation should feel the same on different platforms, such as Facebook ads to Instagram stories and YouTube videos. For the editor, it is important that the media package is especially easy to use and that you get a good result quickly. As a result, we created the package for Premiere Pro and Final Cut Pro so that everyone can work with it.
process
Research into font size, white space and amount of animation laid the foundation for the development of a complete package. After the extensive test phase on both a large screen and small devices, it was time; a professional set of audiovisual image components that can easily be used by both NS and external parties.
outcomes
As an additional tool, we have created an extensive style guide. This way, any user of different levels can immediately get started with this media package. This includes, for example, installation steps, what you can and cannot do. You can also find out what image components there are and how to use them.
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