Kenniscentrum Cultuureducatie Rotterdam

customer journey animation

client

Kenniscentrum Cultuureducatie Rotterdam

Subject

customer journey

our roles

Research

Storytelling

Concept Design

Production

techniques

2D animation

solutions

Full length animation

Customer

Kenniscentrum Cultuureducatie Rotterdam works to introduce children and young people to art and culture. This is so that they can discover what they find interesting and fun, develop their talents and learn skills in a playful way. KCR wants to connect education and culture within the city.

Product

The education that is offered to students gives them the opportunity to move around in the dynamic, diverse city of Rotterdam. The connection between the art/culture sector and education is their biggest challenge, because they want to communicate what these parties can expect from each other.

The goal

KCR asked us to make a customer journey animation that tells the story of their work and what they stand for.

Our solution

The result is an animation with a twist, informing the school about their customer journey through a design in line with the KCR's identity.

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final result

With a pinch of food symbolism, their customer can, schools in Rotterdam, see how, together with KCR, they choose their own ingredients for a customized plan. The result was a large selection of visual foods (... which made our animators quite hungry).

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process

The animation creation process has its own customer journey. In collaboration with KCR, brainstorms and sketches took place, which led to a solid basis for the final design and animation.

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