Radio 538 Group
The 538 Group (now Talpa Radio) was a radio company where several radio and television activities were accommodated. With holding 538 stations, Radio 10 stations and SLAM FM, it had thousands of daily listeners.
Every autumn the radio 538 group organises an event where a summary of the past year is presented, but also the new advertising opportunities for the 538 group are unveiled for the coming year.
The Radio 538 Group was looking for an innovative, unique way to present their past year results. To begin the event with a bang they were looking for an animation that stands out.
We have created multiple animations for this event: an event introduction; an infographic motion graphic charting contemporary radio consumption; and an animation that shows the possibilities with regard to online radio shows, including the new 538 site and several mobile apps.
Just before the event, the entire 538 group moved to a new building. And, to begin the event with a bang, we chose this subject as the animation introduction. In it, you can see the different parts of the building being animated with the various divisions of 538.
The 538 Group wanted to go all out during this end of the year event, with a VFX breakdown we show you how we produced the animations to give it an audiovisual boost.
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