REV'IT

product video with animation

client

REV'IT

Subject

REV'IT motorcycle clothing

our roles

Research

Concept Design

Storytelling

Production

Marketing strategy

techniques

Video with animation

solutions

Full length animation

Presentations and events

Client

Motorcycle clothing manufacturer REV'IT has been marketing its products since 1995. Due to the balance between technology, functionality and design, their collections are appreciated by both professional and recreational motorcyclists. REV'IT combines safety and style in innovative clothing.

Product

Our collaboration with REV'IT started with five product videos to showcase their latest clothing collection at Intermot. It was very successful, so they asked for our help to present their latest collection at the annual Esposizione Internazionale Ciclo Motociclo e Accessori in Milan.

The goal

To present the clothing lines at both Intermot, one of the world's most renowned motorcycle fairs, and also at the annual EICMA, REV'IT wanted to offer their audience the best possible experience and also stand out from the co-exhibitors.

Our solution

We worked with Blickfänger to develop several videos that visualized all the innovations in their products. For the second project, we added more 3D, motion tracking, custom graphics and various design applications. The result: an even better balance between product, design and animation that visitors couldn't miss.

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final result

The Blickfänger creatives called us in, to highlight the protective hidden qualities of the clothing. Their stylish product videos laid the foundation for the development of an appropriate design that seamlessly matches the REV'IT jackets and shoes.

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process

This animation was powered by camera tracking points, time remapping, and rotobrushing. Just like the clothing, the technique behind it is just as interesting as the end result.

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outcomes

In an exhibition hall with more than 200,000 visitors, the animations provided booth visitors with all the information they needed, in every possible style, without reducing the square footage.