VPI Reveal

Animation for an innovative medical software solution

client

VPI BV

Subject

VIP REVEAL

our roles

Research

Storytelling

Concept Design

Production

Audio

techniques

2D animation

solutions

Full length animation

Stills

Customer

VPI BV offers innovative solutions aimed at medical professionals.

Product

REVEAL is an innovative software solution that translates CT and MRI datasets into fully holographic 3D images in real time. Using stereoscopic 3D glasses, the user can fly through the body, change tissue visibility and get a clear picture of anatomy and pathology. REVEAL software can be used with fairly basic standard hardware. It can also provide the patient and other stakeholders with a good insight into the injury or condition. In addition, REVEAL can serve as a tool during an MDO to formulate the right treatment plan.

The goal

REVEAL is a product that must be used in practice to truly understand and experience its added value. The product had to be explained to convince the target group of its added value. The ultimate goal is to activate people to become interested in a real demonstration. This was the most challenging part because the experience itself is so compelling. At the same time, it is impossible to give the viewer a steroscopic experience without additional tools.

Our solution

We made an animation of medical software that communicates this technical matter in an understandable way. The emphasis within the animation is on the ease of use of the application and on the diversity of situations in which this tool can be used.

final result

The challenge was to create an animation that meets the actual user experience. That's why we visualized the anatomy and the body in 3D, combined with the right amount of abstraction and a sleek color palette, making it an accessible and easy-to-understand animation.

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process

Stereoscopy ensures that the actual depth is visible in the 3D image. The way in which the user experiences this is impossible to capture, but a combination of isometric illustration and 3D elements emphasises the spaciousness.

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outcomes

The animation was used by VPI to sell their complex product and idea to the target group. In addition, we created a set of high res stills that were used for promotional purposes.