EVA NEXUS™
Ophthalmic surgical system animation
Subject
EVA NEXUS™ System
techniques
Client
D.O.R.C. is the global market leader in ophthalmic surgical equipment, instruments and fluids. D.O.R.C. exports its instruments and equipment to more than eighty countries worldwide and has its own sales and marketing organizations in Austria, China, USA, India and the Netherlands, among others.
Product
D.O.R.C. works intensively with leading top surgeons. Their knowledge, combined with a unique mix of talent for developing new ideas, high design quality and a strong product philosophy, results in highly innovative products. The EVA NEXUS™ Surgical System is used for cataract, retinal and combined surgery and various related instrument innovations.
The goal
The purpose of the animations is to inform and interest an important target group of ophthalmic surgeons and nursing staff.
Our solution
The instructional animation videos highlight the innovative features and provide surgeons with insight into the use of the system/products through the right match between abstraction and realism. We advised D.O.R.C. to create a complete package of assets for multiple platforms.
final result
With a refresh of the branding and a recognisable, clean look and feel, we created an overall unity in animation communication and additional assets. This next level of animation is a fresh start for D.O.R.C. to visualize and explain their products. The new design language has been implemented on all platforms.
process
The complex nature of the subject of eye surgery led to an extensive research and concept design phase. Precision without overcomplication in all aspects of animation, illustration, simulation and message was key to this project.
outcomes
In March 2022, EVA NEXUS™ was launched. The animations contributed to a successful launch because they were deployable across platforms. The animations were shown at conferences, webinars, on the website and during sales meetings. All of this led to positive feedback from leading surgeons, social media engagement, incoming leads, and demo requests.
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