EVA NEXUS™
Ophthalmic surgical system animation
subject
EVA NEXUS™ system
techniques
Client
D.O.R.C. is a global market leader in ophthalmic surgical equipment, instruments and liquids. D.O.R.C. exports its instruments and equipment to more than eighty countries worldwide and has its own sales and marketing organisations in a.o. Austria, China, USA, India and the Netherlands.
Product
D.O.R.C. works intensively with leading top surgeons. Their knowledge combined with a unique mix of talent for the development of new ides, high design quality and a strong product philosophy, results in highly innovative products. The EVA NEXUS™ surgical system is used for cataract, retina and combined surgery, and various related instrument innovations.
The goal
The goal of the animations is to inform and generate interest within a major target group of eye surgeons and nursing staff.
Our solution
The instructional animation videos highlight the innovative features and give surgeons insight in the use of the system/products due to the right match between abstraction and realism. We advised D.O.R.C. to create a complete package of assets for multiple platforms.
Final result
With a refresh of the branding and a recognizable, clean look and feel, we created an overall unity in animation communication and additional assets. This next level of animation is a new start for D.O.R.C. to visualise and explain their products. The new design language was implemented on all platforms.
process
The complex nature of the topic of eye surgery led to an extensive research and concept design phase. Precision while not overcomplicating in all aspects of animation, illustration, simulation and message was key in this project.
Outcomes
In March 2022 EVA NEXUS™ was launched. The animations have contributed to a successful launch as they were implementable for a variety of platforms. The animations were shown and displayed at conferences, during webinars, on the website and in sales meetings. This all led to positive feedback from leading surgeons, social media engagement, inbound leads and demo requests.
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