NS Goed Bezig campaign
video animation
Client
The Dutch Railways is the most important railway company for passenger transport in the Netherlands. It is one of the busiest networks in the European Union. The NS runs around 5,000 trains every day for 1.1 million passengers.
Product
NS is a “Supporter of Movement” and encourages everyone in the Netherlands to keep moving. NS maps out various walking routes around stations; a perfect starting point in all neighborhoods. For NS employees, they launched the 'Station ommetjes'; various walking routes around the 12 largest stations in the Netherlands.
The goal
With a Golden Delicious Apple as a mascot, NS colleagues are encouraged to walk around the block during their lunch break or in their spare time. NS asked Studio Analoog to bring their mascot to life and let him star in a commercial.
Our solution
We combined the animated apple with real life images from NS. By using 2D animation, we brought life to the apple's limbs and gave it freedom of movement.
final result
The addition of shade and the composition of the apple itself provided a believable performance between actor and animation.
process
With a picture as a reference and with a pair of arms and legs, the apple could jump, whistle and walk wherever it wanted.
outcomes
The animation activated several employees to participate in the campaign. NS was happy with the result and asked us for various other projects in the years that followed.
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