NS Goed Bezig campaign
video with animation
Client
The Dutch railways (Nederlandse Spoorwegen) is the principal passenger railway operator in the Netherlands. It is one of the busiest networks in the European Union. NS runs about 5000 trains a day serving 1.1 million passengers.
Product
NS is ‘Supporter van Bewegen’ (Supporter of Movement) and encourages everyone in the Netherlands to keep on moving. NS maps out different walking routes around railway stations; a perfect starting point in all districts. For NS employees they launched the ‘StationsOmmetjes’; different walking routes around the 12 largest railway stations in the Netherlands.
The goal
With a Golden Delicious Apple as their mascot, NS colleagues are encouraged to take a walk around the block during their lunch break or in their spare time. NS asked Studio Analoog to bring their mascot to life and let him play the leading role in a commercial.
Our solution
We combined the animated apple with real life footage by NS. By using 2D animation we brought life into the limbs of the apple and gave it freedom of movement.
Final result
With the addition of shadow and the compositing of the apple itself made for a credible performance between actor and animation.
process
A picture as reference and a couple of arms and legs the apple was able to jump, whistle and walk wherever it wanted.
Outcomes
De animatie activeerde meerdere medewerkers om mee te doen aan de campagne. NS was blij met het resultaat en vroeg ons in de jaren erna voor diverse andere projecten.
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Translated with Linguana