NS Goed Bezig campaign
video with animation
The Dutch Railways
Goed Bezig campaign
The Dutch railways (Nederlandse Spoorwegen) is the principal passenger railway operator in the Netherlands. It is one of the busiest networks in the European Union. NS runs about 5000 trains a day serving 1.1 million passengers.
NS is ‘Supporter van Bewegen’ (Supporter of Movement) and encourages everyone in the Netherlands to keep on moving. NS maps out different walking routes around railway stations; a perfect starting point in all districts. For NS employees they launched the ‘StationsOmmetjes’; different walking routes around the 12 largest railway stations in the Netherlands.
With a Golden Delicious Apple as their mascot, NS colleagues are encouraged to take a walk around the block during their lunch break or in their spare time. NS asked Studio Analoog to bring their mascot to life and let him play the leading role in a commercial.
We combined the animated apple with real life footage by NS. By using 2D animation we brought life into the limbs of the apple and gave it freedom of movement.
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