content for CES Las Vegas

Client

Deep Sleep Technologies is not just a startup, but a pioneer in sleep technology. The company is led by internationally recognized scientists and entrepreneurs who seamlessly combine neurotechnology and sleep science. Together with agency Akker we've developed an immersive experience to present their revolutionary technology in a powerful and compelling way. This breakthrough innovation offers a solution to the global sleep crisis, a problem recognized by the World Health Organization as a serious public health risk.

Product

Deep Sleep Technologies has developed a patented system that can not only read but also influence brain waves. This reinforces the natural sleep rhythm, resulting in deeper, restorative sleep and better physical and mental well-being. The effectiveness of this technology has been scientifically proven and published in renowned journals such as Nature Neuroscience. Deep Sleep Technologies is the only company in the world that can actively improve the depth and stability of sleep — a revolutionary breakthrough for millions of people struggling with sleep problems

The Goal

At the CES in Las Vegas, Deep Sleep Technologies wanted to present their complex technology in an accessible and impactful way. In an enclosed space with three gigantic screens, visitors were able to immerse themselves in the different stages of sleep. An immersive American voice-over took them into the experience, as if they were in the brain of a sleeping person. The goal? Not only explaining how the technology works, but also creating an experience that lingered long after leaving the stock market.

Our Solution

We developed a breathtaking audiovisual journey that brought sleep science to life. With a mix of hyper-realistic 3D animation, dynamic motion design, edited stock footage and AI-generated visuals, we portrayed the sleep cycles in a spectacular way. Three 4K displays provided a panoramic experience, with the center screen leading the story and the side screens adding supporting visual effects. The voice-over, sound design and mixdown were produced entirely in-house, so that everything went together perfectly. This was no ordinary presentation — it was an experience you had to feel, hear and experience.

‍

‍